In our modern world packaging as all.
You could say it begins with xmas presents..? the incredible excitement of concealment and revealing which comes from opening boxes not just any old box however, one that compliments it’s contents. In a similar way the frame for a picture elevates and enhances the object of focus. Therefore how important is the frame compared to the object I wonder.
When pricing work I think about several things; the time it’s taken to make, not only per hour but how many years of practice it took to get to a certain skill, the collecting of materials (all foraged), the grain pattern and how intricate of a design it is. Although packaging is often thought about I seem to rarely follow through with those ideas. Perhaps Its because I’m a strong believer in ‘reduce,reuse,recycle’ motto of the environmental movement. unfortunately this to my mind seems to be what sets me apart and maybe even back from other designer makers. I feel compelled to reuse old postage bags to send items out. I wonder if this creates some kind of illusion that perhaps i don’t value what i’ve made enough spend more time, money or effort creating packaging which reflects the price, practice and …skill of the object itself.? This also seem true of the website (the electronic packaging). Having friends tell me that ”Your website isn’t as beautiful as your spoons and bowls” would suggest there is a high value places upon packaging. Being dyslexic means spending time on a computer is incredibly difficult and draining which is almost certainly a major reason for the imbalance of product and packaging when it comes to the website.
So then is what’s really being said that for customers to feel confident when buying online they need all the signifiers of a slick looking website etc… And without some kind of slick website for the work to sit in, I’m giving off the impression that I don’t value what I do or believe in it enough to invest more time and money into a more professional online presents. However there is one thing I do believe in and value and that is the ability to make wooden ware to a high standard. Like many other creative people in the world, the business aspect does not match the standard of the handmade objects.
This being said the business is slowly growing and people are being able to look beyond the slightly less than perfect exterior of the website etc.. to discover someone who values the objects made with skill and a eager sense of discovery. But first impressions can be make or break in every aspect of our lives… so expect a new website and *gasp, business name at some point this year. fingers crossed.
Thanks for taking the time to read and comment
“In our modern world packaging as all.” – It is not a “modern” phenomenon. Beautiful packages have ever been important to men; in every age and era you will find vessels crafted with skill and effort.
I recently got some sharp metalwork by a blacksmith who’s blades are in great demand. These relatively small pieces of handicraft excellence made all their from UK to Germany – in just a lightly stuffed envelope, not larger than the palm of my hand.
Sure, it was a thrill to open – but it is more a thrill to use it. And to take that in comparisson: the minimalist, unremarkable packaging on the one hand – and the excellent quality of the tool to do its job well, on the other hand.
1st thought on: Why should I care about the envelope?
Sure it would have been nice, to get a beautiful styled small box, exactly fitted to that blade.
But honestly I rather by myself beautiful working tools and quality material to build boxes that fit to my needs, when necessary.
2nd thought on: Why should I care about the envelope?
You can take this as an example of contrast. Of art in itself. You might read a message in it: The craftsman is conscious about its masterpiece – and sets it in contrast to a cheap packaging. “Oh, what a genius!” or “Oh, good job not to waste time and resources on a fancy-to-be-box dedicated to junk, anyway.”
Nonetheless, I like solid, well made packaging.
I like to reuse it.
Talking about website is something different to me.
You need to figure out what you want to reach with the webspace.
If you want to show how beautiful your products are (to convince customers), you should put some effort in that presentation.
Some craftspeople do a good job (in my opinion), with no big effort (hopefully to them):
Write some basic text about you, your ideas, your work and your products.
Illustrate you, your ideas, your work and your products with high quality pictures.
Buffer some space for actual infos about your work and your products.
Separate your presentation from you selling platform.
And the rest is question of rhythm:
There is no need for daily or weekly news.
And: What’s in the news must not be the newest: You can collect material for different topics and bring them together when you are confident with it.
All the best.
I’ve started focusing more on packaging, too. I think it is an important bit I have usually been impatient with. I finally found boxes I like that I can treat as canvas to make unique.
Hi there ! This post has really put a finger where it hurts. I have been for a long (way too long) time a typical “packaging addict”. Like you have pointed out : I would buy when the packaging was appealing and I would typically be impatient with unperfect websites.
But then I realised how manipulated I was by a consumers’ society I didn’t feel comfortable with.
Don’t change ! Your values are good. Just give a little time for people (like myself) to realise how tired they are of being manipulated.